The name Plaid Friday celebrates the diversity and creativity of independent businesses. Plaid Friday is the fun and enjoyable alternative to the big box store "Black Friday", and is designed to promote both local and independently owned businesses during the holidays.
Plaid Friday was conceptualized in Oakland, CA, a city known for strong shop local campaigns. Plaid Friday brings back the neighborly nostalgic times when shopping for friends and family was a pleasurable leisurely activity.
Help us celebrate by wearing plaid while shopping at participating businesses on Friday, November 23rd. Look for the special plaid placards at your local shops. Many of these businesses are offering specials during Plaid Friday. Go to the participating businesses page to find out more.