It had Arlington surrounded, and now it appears the self-serve “froyo” craze is finally coming to town.
A sign boasting “Self-Serve Frozen Yogurt Coming Soon” recently appeared in the front window of 882B Mass. Ave., the vacant space next to Lady Siam and diagonally across from Arlington High School. And now, “Frozland Frozen Yogurt” is going for a common victualler or operating license for that space at Monday’s Board of Selectmen’s meeting, according to the board’s agenda.
The business is being proposed by Sobhy I. Ibrahim. The meeting starts at 7:15 p.m. Monday in the Selectmen’s Chambers on the second floor of Town Hall.
The self-serve “froyo” craze has hit Arlington’s borders hard in the last year. Two self-serve spots, Fruitee Yogurt and Orange Leaf, opened in Lexington Center about a year ago, and two more, iYo Cafe and again Orange Leaf, came to Somerville’s Davis Square in August and November, respectively.
A Pinkberry was also slated for Davis Square this fall but withdrew its application after it appeared it would be denied.
Frozland already has a Yelp page, although it is limited.
What’s your take on the self-serve “froyo” craze? And which do you prefer: “froyo” or regular ol’ ice cream? Let us know by posting a comment below.