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Arlington Center Business Expanding

See who’s taking over part of a neighboring space.

Helena's. Photo credit: http://helenasofarlington.blogspot.com/
Helena's. Photo credit: http://helenasofarlington.blogspot.com/

Helena’s, the women’s fashion boutique in Arlington Center, is taking over part of the space left vacant by Isis Parenting, which closed last month.

“We are growing our offerings and dramatically improving the look of our store,” Helena’s owner, Katherine Venzke, said in a Wednesday statement. “I took this opportunity to work with a local designer and local artisans to create a fresh look for the shop.”

The expansion/renovations to the store, at 397 Mass. Ave., started Wednesday. Frames…with a history owner Bill Phaneuf, who opened his business at 21 Mystic St. last April, and Arlington interior designer Jennifer Baker are working on the store’s new look.

Venzke opened Helena’s, named for her then 2-year-old daughter, in Arlington Center in 2005. She has since opened a second location in Belmont’s Cushing Square.

For more on Helena’s, visit its website and blog. You can also follow it on Facebook and Twitter.

More

Isis' Landlord: 'Banks Need Not Apply' >>

Isis Parenting Closing >>

David February 20, 2014 at 08:24 AM
A disappointing use of an excellent community space with rooms for classes and other activities for families. I guess the owner, Erik Kondo, decided not to follow through with his statement that he was searching for a ‘community centered tenant’.
Wind Dummy 25 February 20, 2014 at 12:03 PM
It' s all dependent on demand($$). What works and what doesn't. Most important who works it, who can't. There is still time to work this out. Remember that space did not do so well for a long time. Like it was cursed. No one wants a repeat in a nice retail space.
Erik Kondo February 20, 2014 at 12:55 PM
David - Helena's is expanding into the middle section vacated by Isis Parenting. That leaves approximately 5,000 square feet available for the next tenant. I consider a local women's fashion boutique owned by my wife to be a community centered tenant.
Mark Kaepplein February 20, 2014 at 01:39 PM
So the two built meeting rooms and bathrooms are still intact and thus attractive for some sort of community tenant? Helena's is a nice shop, but it can't hurt to have an "in" with the owner too!
Susan Ruderman February 20, 2014 at 02:47 PM
Having a clothing store (of any type) is a great feature for the Center and I too consider Helena's a community centered tenant. And expanding now makes a lot of sense. The facility layout as is would be ideal for a yoga studio or wellness center, but it may be hard for any human-service focused enterprise to make the listed rent of $24/sf or $10K a month reliably. Even a VC-backed business like Isis struggled. As a visual abutter, I'm hoping that the space does not stay vacant for too long!

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