RCN UNVEILS NEW LOOK AS IT CONTINUES ITS FOCUS ON A BETTER CUSTOMER EXPERIENCE
Boston—July 16, 2012—RCN Telecom Services, LLC today unveiled a branding campaign that reflects a redefined and ongoing commitment to improving customers’ experience. The company is also launching a new logo that embodies the tech-forward customer focused approach taken by the company’s new leadership.
“RCN is all about putting customers and their experience first. In the 1990’s, RCN was the first to launch the triple play package, the first to introduce 10 MB Internet service, as well as a host of other forward thinking products that helped define the future of telecommunications,” said Jim Holanda, RCN CEO. “Now, consumers are demanding higher speeds, better reliability, and better service all at a competitive rate.”
Over the last 20 months, RCN has invested millions of dollars in network infrastructure, created new easier to read billing formats, created over 200 new U.S. based customer support positions, developed new high speed Internet products that provide speed and capacity for increased consumer needs; three-year price assurance packaging; launched the TiVo whole home bundle that includes Internet access through your set top box including applications like Pandora, PhotoBucket, You Tube and more; upgraded digital phone features, a new web portal to manage voicemail, call records, and features; and most recently the roll-out of HBO Go and Max Go for the iPad and other mobile devices.
“Since taking over RCN in 2010, we have made substantial network investments that again allow our customers to receive cutting-edge Internet speeds, reliably and at a very affordable rate; a better customer proposition than our competitors. To ensure our customers receive excellent service we have hired and trained new US based customer service agents and migrated all customer support calls back to the US. We are redefining the customer experience,” Holanda said.
In addition to the improvements made in RCN’s customer service and the new products and services, the company expects to announce the availability of a unique TV Everywhere platform later this year.
“The new RCN is customer focused, responsive, agile, and committed to creating a high quality experience for our customers,” said Chris Fenger SVP of Operations. “This campaign informs customers and non-customers alike that this company is headed in a new direction; one that looks at what customers want and then engineers backwards to create that experience operationally,” he said.
“We are all very excited to be introducing the new RCN to our customers in a way that better represents the value we bring to customers and our collective commitment to service excellence at affordable prices,” said Jeff Carlson, Vice President and General Manager of RCN Boston. “The positive changes we have made reinforce our focus on constant improvement and complete solutions to meet customers’ needs,” he said.
About RCN Boston
RCN in Boston serves the communities of Allston, Arlington, Boston, Brighton, Brookline, Burlington, Dedham, Dorchester, Framingham, Hyde Park, Lexington, Milton, Natick, Needham, Newton, Roslindale, Somerville, Stoneham, Wakefield, Waltham, Watertown, West Roxbury and Woburn.
RCN Telecom Services, LLC (www.rcn.com) is a competitive broadband services provider delivering all-digital and high-definition video, high-speed internet and premium phone services to residential and small-medium business customers. RCN's primary service areas include Washington, D.C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago.